Oct 12, 2024

The PDF Style Guide is Dead

"What's wrong with my PDF?"

You’ve got a 200-page brand voice document, tucked away in a tidy PDF, and you’re thinking, “This is fine.” But is it? Really?

We’ve all been there, scrolling endlessly, searching for that one guideline hidden somewhere between pages 83 and 84. Fun fact: it’s never on the page you expect.

The Never-Ending Search

Finding specific brand rules in a massive PDF is like playing hide and seek with an invisible toddler. Need to check if you're supposed to use the Oxford comma? Good luck.

Now multiply that by every copywriter, social media manager, and intern in your company. Even if you find the right page, was it version 4.2 or 4.3? Or was it Lisa's unauthorized Google Doc update?

Now you're re-typing something that was written three months ago. But hey, at least you got your steps in from all that scrolling.

PDFs: The Update Nightmare

Ever tried updating a PDF? It’s like trying to remodel a house using only duct tape. You make one little tweak, and suddenly the entire document's formatting decides to rebel.

You’ll spend more time adjusting the alignment than actually making meaningful changes. And heaven forbid you need to get everyone on the team the updated version.

What happens when you send version 5.0, but Steve is still quoting 4.7? Chaos. Absolute chaos.

Version Control? What’s That?

Speaking of chaos, let’s talk version control—or lack thereof. PDFs don’t exactly come with a built-in team collaboration tool. There’s no log of who changed what, or when.

So you’re left wondering if you’re referencing the right file, or if you’ve just spent three hours designing an entire campaign based on outdated guidelines.

Enter Choir: The PDF Slayer

Here’s where the story gets better. Choir is like your AI-powered style guide on steroids.

It’s built specifically to replace that dusty old PDF, and it solves all the problems you didn’t even know you had.

Tired of scrolling through a PDF? Choir keeps your brand voice front and center with an interactive platform that lets you find specific rules in seconds. It’s like having Ctrl+F, but on super-powered caffeine.

Updating the style guide? Choir makes it a breeze. With just a few clicks, you can update guidelines and make sure the whole team sees it immediately.

No more version control disasters.

No more guessing if you’re on the latest draft.

The AI will even nudge you if someone’s copy doesn’t align with the new rules. Sorry, Steve—no more excuses.

Content generation, anyone? Choir doesn’t stop at just organizing guidelines. It’ll generate content for you—social posts, blogs, emails—all in your brand’s voice.

And if you want to tweak the tone or adjust the length, there’s a slider for that. You’re in control, but without the heavy lifting.

A Team Player, Unlike Your PDF

With Choir, everyone’s on the same page—literally. It’s a centralized platform where your team can collaborate, comment, and share content. Version control? Covered.

Need to tweak something as a group? It’s like Google Docs but cooler, because it speaks your brand’s language fluently.

In Summary

PDFs were great... in the early 2000s. But today? Not so much. They’re clunky, outdated, and just can’t keep up with the fast pace of modern brand management.

Choir, on the other hand, is your AI-powered assistant that helps you stay consistent, on-brand, and stress-free.

And let’s face it, who wouldn’t want that?

Join the Choir waitlist

By the Choir Boy

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