Why Brand Voice is the Moat

Content is coming

In the wild world of AI, content is being pumped out faster than you can say "ChatGPT." Every company has access to the same tools. Need a landing page, a blog post, or a social media caption? Done in five seconds.

So, what's left to make you stand out when everyone can push the same buttons? Your brand voice. How you say something has never been more important.

Brand Voice: The Superpower You're Ignoring

Too many companies treat brand voice like an afterthought. They'll spend hours tweaking logos or debating shades of blue that all look like navy. But the words you use? Often overlooked.

In a world where AI can churn out content on demand, brand voice is the difference between sounding like a real person and, well, a chatbot. You want to be the one they remember.

The Big Brands Nail It—Why Aren't You?

Think of the brands that truly get it. You recognize them by tone before you even see their logo. Take Wendy's—Twitter's reigning champ of sarcasm and sass. Or Apple, with its sleek, minimalist messaging that whispers, "You know you want this."

These brands built more than products—they built personalities. Their voice is their moat.

And then there's you, agonizing over whether to start your email with "Hello!" or "Hi there!" Spoiler alert: It's not the greeting that matters; it's the voice behind it.

In the AI Era, Voice Is Your Differentiator

Anyone with Wi-Fi can code a website or pump out blog posts. AI can write most of your copy for you. But that doesn't mean your job is done. It means you need to double down on brand voice.

While AI can help generate content, it's the voice that keeps it human. It's what makes people stop scrolling and actually pay attention.

When everyone's churning out content, how you say it is what stands out. Without a unique voice, you'll get lost in the AI-generated noise.

Meet Choir: Your Brand Voice's New BFF

This is where Choir steps in, like the brand police—but cooler and less annoying. Choir doesn't just help you develop your voice; it ensures everyone uses it.

Your team can create, share, and generate content, and Choir makes sure it's always on-brand. Every. Single. Time.

No more inconsistent tones across emails, blog posts, and social media. No more debates about whether your brand is "playful" or "professional." Choir keeps it all aligned—across every channel, every writer, every department.

It's like a GPS for your brand voice, guiding everyone to the right destination: consistency.

Build Your Moat with Voice, Not Noise

When everyone can code, create content, and launch a website, it's your voice that sets you apart. The brands that win sound human, memorable, and maybe a little cheeky (or serious, if that's your thing).

Choir helps you build that moat—one that no amount of AI can cross.

Because in the end, it's not about what you say. It's how you say it.

Join the Choir waitlist

By the Choir Boy